Virgin Media is announcing a new set of tariffs in order to compete with its UK network rivals. The Premiere plan is an attempt at winning the hearts and minds of customers used to Three UK’s One Plan and T-Mobile’s Full Monty. For £21 per month, users will get all-you-can-eat data, unlimited texts, unlimited calls to UK landlines and 2,500 minutes to other cellphones. Meanwhile, a lower-spec Starter tariff will offer a teasing deal for new customers for £18 per month, but that figure drops to £13 if you also sign up for the company’s other Cable TV and Broadband services. Subscribers will also have free and unfettered access to all of that Underground WiFi when the service starts charging users of other mobile networks in the autumn.